This Is Not a Hotel

stay authentic - an apartmenthotel


Client | private

Design | technical and artistic management

Typology |  residence | restructuring

Location | Vienna

Stage | built

Area | 128m2

finished | 2014

This Is Not a Hotel

The apartmenthotel, providing individual accommodation for travellers that are different compared to a conventional hotel. An authentic living in Vienna is being offered. A careful search for old pieces of furniture was followed by a change into another context. The new hotel, which first opened its doors in 2014, had only three apartments. They reveal a uniform design concept and yet are clearly very different to each other. The motto is authentic living; a stay in Vienna becomes a special experience, starting with the kind of accommodation.

The location in Vienna’s 2nd District is well served by the public transportation system, guests can enter their suite – the Inventor’s Shop, the Pomp Shop or the Hunter’s Shop – directly from the street, as each has its own entrances. The use of the word “shop” in the names of the apartments refers to the original usage of these rooms: the ground floor of this building that dates 1904 was once occupied by MIAG – Milch und Agrarwirtschaft. Its activities brought life into the district. The new usage as a hotel gives back the ground floor spaces something of their original role, granting them to function in an energetic, semi-public zone in the urban setting.

The colour concept for this boutique hotel – black and white – links different suites and creates a single entity. The personal character of every unit is underscored by their carefully chosen furniture that consist entirely of older piece. Each single piece was selected as a result of intensive research work, then adapted and renovated. This up-cycling process provided a new use for products that are no longer needed. The bathrooms – which are in black – are separated from the bedroom area by a renovated industrial glazing element; the same kind of element is also used in the “cafe”, where it separates the kitchen from the eating area. The existing resources of the old building fabric are presented in a new light: the surfaces were stripped of old layers of paint and are now, for the most part, in a pure state. There is, for example, an exposed brick wall at one place and at another a wall that has been stripped down and now shows traces of paintworkfrom the Jugendstil era.