Facts
Client | Asiaco Fashion
Interior Design | technical and artistic management
Typology | shop
Location | Vienna
Stage | built
Area | 25m2
finished | 2012
ASIA
A small, dusty shop in a Viennese shopping street, more storage than showroom. To present the own, new fashion collection from Shanghai in proper light, the shop was redesigned with interior understatement.
The shown textiles should be the center of attention. The conception for the materials bases on the contrast of the insides - textile structure vs. plain, glossy surfaces and shimmering, coloured collection vs. the white of the furnishings.
So as to provide the room with visual wideness and size, mirrors and bright white surfaces were installed. The spiral staircase of the 20ies was repaired and intergrated into design.